Art Direction
Made at Tátil
Creative Director: Renan Benvenutti
Design team: João Augusto, Victor de Bone


How to launch in Brazil a German brand with over 500 years of history in a category where tradition is synonymous with quality, but novelty is the primary purchase motivator? We dug into the archives of the German brand in search of intersections between tradition and innovation, and a few months after its launch, Spaten achieved a significant share, far surpassing initial expectations.